Banners are one of the most cost-effective ways of advertising your business to the world. Promoting your business doesn’t mean you have to spend much to invest in your marketing strategy, because the traditional printed material still works despite being around even before the digital age.
If you’re planning to use this tool for your branding, you need to be aware of how to design it effectively. While there are companies who can take the job off your hands, you can take care of the design yourself. All you need to do is find a company that can provide quality pull up banner printing for you.
Designing your roller banner is not an easy task, but it is manageable. If you’re in the process of doing it, below are a few tips you’ll want to keep in mind.
- A catchy tagline will help customers to remember
Customers remember many successful brands and businesses because of their catchy slogans. It’s good to integrate it if it’s for a banner that you use for expos or weekend stalls. But if it’s a specialised banner for your next sale or an important announcement, you may want to come up with a catchy phrase to catch your customer’s attention.
You’ll want to keep it short though because not everyone has the time to stop and read all the details on your banner. Keep it to a length so that prospects will get your message at a glance.
- Important information should be at eye level
Expensive goods are placed at eye level so they will be seen and bought first. It’s the same as designing your pull up banner, where you need to make sure that critical information is positioned where clients will see it first. This psychological technique works well and is something that you can use to your advantage to get your brand known.
- Minimalism applies
One of the common mistakes business owners make when designing their banners is filling all the space with unnecessary information. Less is more and having white space on your roller banner is pleasing to the eyes. Having too many things going on at once is confusing and will turn customers off from taking the time to even look at what you can offer.
There are many elements that you need to integrate into your design to make your banner effective. As mentioned before, you can pay a professional to do it for you, but you can also take the time to do it yourself. Keep in mind that if you do decide to do it on your own, don’t cut corners and invest in high-quality images for your banner. You won’t want a pixelated and cheap-looking banner standing outside your shop or beside your stall, as it will just do the exact opposite of attracting customers to buy from you.
Marketing strategies come in many forms, but you can still go old school with a pull up banner. Not only is it an affordable investment, but it is also an effective way to establish brand recall.