Getting online is an indispensable part of modern business, but even the best of us can miss opportunities every now and then. Covering as many bases as possible not only increases your visibility, but it can also help drive engagement and interaction, which can be a key determinant for long-term relationships.
So what opportunities here are often overlooked, and to which should you consider paying extra attention?
Prime among online business today is to understand that not all social media is created equal. While having a Facebook account is almost a necessity, this is often the only step which many small to medium-sized businesses take, especially if the owners or managers are not up-to-date with current trends.
Instead, you need to keep in mind that while this can serve as a strong base, further specialisation is the key for raising the bar to the next level. As with any advertising efforts, the path depends on the business you operate, so let’s use examples to make things clearer.
If your business is one which relies on quick updates then twitter.com could easily become a cornerstone of your operation. A clothing store with big surprise sales could let their Twitter audience know when these occurred, and the instant and targeted nature of how Twitter operates would synergise perfectly.
This could even be used for spot sales, where the first ten users to bring in their phones with a specific Twitter post shown could enter a draw for free goods, or big discounts.
If the visual component for your business is of the utmost importance, then social media like Instagram.com should not be overlooked as a pillar of visibility. A landscaping or interior decorating business could utilise this for before and after shots of their most successful operation, listing these in their profile as tagged images.
This is not only great for customers either, as there are many potential viewers out there who simply appreciate great design, and these people can act as signal boosters.
When it comes to broader visibility, it is important to keep in mind that it’s not just you advertising for your business, as there can be a whole host of related websites which aggregate goods and services which can help. These could be an enormous help in terms of reaching a wider audience, and so you be sure to reach out to these reviewers whenever possible.
This might seem a little confusing, so to explain we’ll look at the online casino example. While these large businesses operate all over the internet, they also generate a lot of competition, meaning it can be difficult for customers to find exactly what they want. Because of this, websites like canadacasino.net review the different websites, displaying general positives, bonuses, and specialisations, among other important information.
Reaching out to similar websites for your industry can act as free publicity, so don’t overlook this possible avenue.
The final tip to keep in mind is that nobody knows everything about the best possible route of online engagement and that through paying attention you yourself might stumble across something new or underutilised. The internet as an advertising resource still has considerable growth potential, and by staying diligent you might discover a new path, or one not yet fully explored.
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