For many companies out there today, their online marketing efforts far exceed their offline efforts. Let’s face it, we live in a digital world where people want access to information instantly, and smoothly. According to Forbes, a whopping 89% of the North American population is now online, and businesses are responding. Email marketing techniques have found a way to tap into that urge, provider consumers with what they want, and also further the goals and success of businesses.
So, what happens if you want to take your company’s online efforts to the next level and start sending out a newsletter to those who read your blog, but you have no coding or design knowledge? Is there still a way to create a newsletter that looks and operates in a professional manner that your subscribers are going to want to open up? The simple answer is yes. With that said let’s take a closer look at how exactly you can set up an effective blog newsletter, even without that tech background and experience.
Find a Platform that Works for Your Needs
The very first step you’ll need to take is to find an email marketing platform solution that works for your needs. There are some that are quite advanced, and will likely be out of your league, whereas others are built for beginners just like yourself and will walk you through all the steps. These platforms don’t require you to know anything about coding and design, as they specialize in providing a user-friendly platform.
Sendgrid is an example of a platform that will help novices set up a blog newsletter, but keep in mind that it has a limited number of features and is really meant for transactional emails. Finding an alternative to Sendgrid may be wise.
Create a Template That You Can Use for All Newsletters
The next step is to create your template. This is the layout that you will use for each of your blog newsletters. By creating one standard template you will be making your job much smoother moving forward as, once created, it’s just a matter of plugging in the new content each time. From a reader’s perspective the template is something they will learn to recognize and get used to, making navigation simple and fast.
Now as for creating this template, again those same email platforms can help you. Many of them offer templates you can use, or will walk you through the steps to create your own. Again, there is no need for coding knowledge.
Make Use of Any Automation Tools Offered
As a final tip, be sure to check out what automation tools the newsletter platform features. By automating the process, you will be taking that much work off your own shoulders, making sure nothing is overlooked or forgotten, and taking advantage of high-tech features you may not otherwise be able to figure out.
Don’t Let a Lack of Knowledge Hold You Back
At the end of the day this strong digital trend should be what drives your business efforts and not the fact that you lack in coding and design knowledge. Newsletters are one of the top marketing methods small businesses can employ, and they’re definitely worth utilising.