Overview

What is LiveSV?

Arts Council Silicon Valley has launched LiveSV.com to strengthen the arts and culture ecosystem in Silicon Valley. The goal is to grow local audience engagement, awareness and ultimately participation.

For consumers, LiveSV is the place to discover, experience and share what’s new and unique in the Silicon Valley arts, culture and entertainment scene.

For the arts community, LiveSV provides a robust, current and easy-to-use online platform for the arts, culture and entertainment community to effectively engage, participate and communicate with their audiences.

What is LiveSV’s history?

LiveSV came from a research and study initiative led by 1stACT Silicon Valley regarding the Silicon Valley arts and culture ecosystem. This initiative led to the development of a marketing and media campaign, Discover the Unexpected, which expands on what makes arts and culture unique and special in Silicon Valley.

The Discover the Unexpected campaign is a key marketing strategy to help brand and promote arts and entertainment organizations in Silicon Valley. What was still needed was an enabling technology/platform to connect organizations with new audiences. LiveSV.com became the tool to do this.

Realizing that Silicon Valley already had a known online event calendaring platform – Artsopolis.com – 1stAct teamed with the Arts Council to expand and improve on this platform. In August 2011, 1stAct and the Arts Council reached a formal partnership to enable the Arts Council to further develop and drive this initiative long-term.

How is LiveSV an evolution of Artsopolis?

This website was developed and conceptualized with the consumer in mind and it supports engaging with the consumer before, during and after events. It allows users to personalize content based on their interests. LiveSV is truly interactive in how it allows users to customize their own experiences with the site, generate their own content (including photos, videos and opinions), and have a variety of opportunities with which to connect with the Silicon Valley community through social media.

For arts and entertainment organizations, LiveSV offers a new account dashboard called “Audience Connect” that provides them with a new set of tools to self-manage their content and better promote their brand identity on the site. The tools are designed to provide arts groups with more ways to promote themselves via the platform and to collect greater intelligence on how site users are interacting with their content. These tools include:

• Organization profile management
• Event and classified listing management
• Social media plug-ins (i.e. Facebook and Twitter feeds)
• Support for rich media (photos, audio, video)
• Merchandise listing management
• Activity and communications
• “Inbox” Ticketing

What makes LiveSV unique?

LiveSV.com is a community-focused platform promoting a wide array of local organizations and experiences that are relevant to both residents and visitors. Commercial websites are generally more focused on advertising revenue and less focused on creating bridges between audiences and local cultural organizations. LiveSV strives to bridge that gap and also contribute to the economic health of the region by promoting ticket, merchandise and audio download sales.

In addition, the Discover the Unexpected campaign is designed to help drive traffic to the site and provide greater visibility to arts and culture organizations in Silicon Valley.

Where can I find out more?

For more information about the site, please see our FAQ (Frequently Asked Questions) Page.

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